Why Trackers Are Important As performance marketers, without tracking, we can’t determine which creative, landing page, offer, or even which system/browser/carrier performs better. Without tracking, it’s like running blind campaigns, unable to optimize based on data, leading to a significant waste of unnecessary budget.
Why Write About This Topic? Some time ago, an affiliate reached out to me and said:
This is indeed confusing for many newbie affiliates, including myself when I was starting out.
Recently busy translating the v2 Chinese documentation for Binom officially, now planning to write a guide for MaxConv as well.
Two Ads from me:
1.Register for Binom through my link to enjoy the first month free and a 60% discount for the second month—the lowest price available online. With links from other traffic sources or affiliates, the second month’s lowest discount is only 40% (not even Black Friday offers this low!
Last week, I went to Bangkok, Thailand, to attend the 2023 Affiliate World Asia. Affiliate World can be regarded as the top conference in the Affiliate Marketing industry. Having worked in this industry for nearly 4 years, this was my first time attending, due to some well-known reasons. Thus, I write this article as a memento.
Purpose In July, I received an email from the affiliate network mentioning AWA (Affiliate World Asia).
Not just a traffic source
Two years ago, I wrote an article introducing this traffic source titled 《Push界的Dating Member Area流量源Tacolo.co介绍》. At that time, I only introduced their Advertiser side, but now you can also use their Publisher side to monetize your surplus traffic.
In the traffic source, they have added some new features and ad formats, such as In-Page Push and Direct Clicks.
This article will introduce the new features and functionalities added to their Advertiser side, as well as the strategies for using their Publisher side.
Recently, while learning about Facebook ad placement, the first challenge I encountered was that Facebook does not support redirects. This means I cannot use a campaign URL for promoting like I do with push ads, as using a campaign URL would involve a redirect to the landing page.
Some friends suggested I use other trackers, but other trackers are either expensive or slow, none meeting all my requirements like Binom, which is both affordable and effective.
Whenever we add a new Affiliate Network as a partner, the first thing we need to do is a postback test to ensure that our tracker can track the conversions from the network.
The main affiliate programs include CAKE, HasOffers, Everflow, etc., and they all follow the same pattern. Some networks use their own developed programs for tracking. Therefore, we need to communicate with the AM (Affiliate Manager) of the network to confirm the parameters being used, then set the postback URL and test.
